+Pub+ Petite leçon de pub
"In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns."
Voici donc les 12 type de publicités dégagées par Donald Gunn et présentées exemples à l'appui sur Slate.com.
1-The demo
2-show the need or problem
3-Use of a symbol to show the problem
4-Comparison
5-Exemplary Story
6-Benefit causes story
7-Tell it
8-Ongoing characters and celebrities
9-Symbol analogy
10-Associated user imagery
11-Unique personality property
12-Parody or borrowed format
Voir le slideshow
"In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns."
Voici donc les 12 type de publicités dégagées par Donald Gunn et présentées exemples à l'appui sur Slate.com.
1-The demo
2-show the need or problem
3-Use of a symbol to show the problem
4-Comparison
5-Exemplary Story
6-Benefit causes story
7-Tell it
8-Ongoing characters and celebrities
9-Symbol analogy
10-Associated user imagery
11-Unique personality property
12-Parody or borrowed format
Voir le slideshow
posted by sprax at Tuesday, July 24, 2007
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